Outdoor Concepts Website Redesign

The redesigned website for Outdoor Concepts brings a modern, user-friendly experience to a trusted local dealer of lawn equipment, power tools, and outdoor solutions. The project focused on improving navigation, visual branding, and mobile responsiveness—making it easier for customers to browse inventory, learn about services, and connect with the team.

Key Features by Page:
Home Page:
A bold hero section highlights seasonal promotions and featured brands. Clean icon navigation allows users to quickly jump to key categories like Equipment, Service, Parts, and Lawn Products & Services. Strategic CTAs and rotating sliders keep the page dynamic and informative.

Equipment Page:
Organized by brand (e.g., Grasshopper, Gravely, Toro), this section makes it easy to explore Outdoor Concepts’ wide range of commercial and residential equipment. Logos, product imagery, and direct links to brand pages enhance trust and usability.

Parts & Service Pages:
These pages explain the shop’s maintenance and repair services with clearly structured content, relevant icons, and easy-to-locate contact options. Call-to-action buttons help users request service or look up parts efficiently.

About & Staff Page:
A personal touch is added with a team photo section, showcasing the people behind the business. This supports the company’s reputation for small-town friendliness and expert service.

Contact Page:
Features a clean contact form, Google Maps embed, and store hours. The layout makes it simple for customers to reach out or plan a visit.

Design Approach:
Color Palette: Uses the company’s signature green, navy, and white for a crisp, grounded look that reflects both professionalism and approachability.

Typography & Icons: Clear, modern fonts paired with custom icons enhance readability and support quick user decisions.

Responsive Design: Optimized for both desktop and mobile use, ensuring the site is functional and visually appealing across all devices.

This redesign successfully brings Outdoor Concepts’ long-standing local presence into a more polished digital space—supporting sales, service requests, and brand consistency across all touchpoints.